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We Believe…

We believe that the pursuit of owning a local business is the pursuit of happiness.


We believe
 that locally owned businesses run by people who care about our community are the foundation of a healthy local economy, not by creating commerce over people but by creating commerce with people.

We believe
 that local business is more than the exchange of money for goods and services. It is the action of needs being fulfilled, of human to human interaction. The “hello, how are you doing?” from a clerk, the smile from a waiter or a warm greeting from your favorite barista give us connectivity and a sense of place. Yes, I do need a cup of coffee. But I also need your smile, the chatter of other customers, the scent of warm pastries.

We believe
 that connectivity means more than 100 people in a room exchanging business cards. That’s an exchange of information. True connectivity comes from shared experiences, shared struggles, shared hopes and dreams. Local business owners share a connectivity because of who they are—they all had the ambition and courage to pursue a talent, a passion, a dream.

We believe
 in sharing while competing. Competition makes us all better at what we do. It compels us to push harder and strive longer. But competition should not be at the destruction of others. We all benefit from a healthy local business ecosystem and helping others is part of that.
Come join us in these beliefs. Come join your peers. Become an AIBA member.