We are pleased to announce exciting changes at AIBA. We’re doing a bit of rebranding to bring greater attention to local business and to buying locally. We began by redesigning our logo. Of course Indie the armadillo is still our icon but he’s cleaned up a bit and given a sharper, fresher look. We changed the “i” to help emphasize that we’re not ABIA—the airport and bolded INDEPENDENT BUSINESS to bring greater
attention to the focus of our organization.
In advocacy and marketing for local business, I often talk about why local business is so important to Austin. What are we to Austin? There’s the economic impact and healthy local economy side, but there’s also the cultural side of our importance as local businesses. ‘We’re local’ gives us a geographic place but doesn’t embrace the uniqueness of this amazing city called Austin. We’re more than a location. We are a way of life. We’re AustinTRUE®.
How do you get to be Certified AustinTRUE? Glad you asked. Join us in the only organization in town that now represents more than 1,000 locally owned businesses. We certify our members as AustinTRUE with a certificate saying so and a door sticker let your customers know that you are Certified AustinTRUE. Display them proudly!
Know other local businesses that need to be Certified AustinTRUE? Spread the word and share the attention! Bring your colleagues into the AIBA Community through www.ibuyaustin.com/join. And tell them to put your name as referred by so we can publicly thank you for the connection.
We also have new member “Local Spoken Here” door stickers. Get yours now!
In addition to the new branding, we’ll soon have a sparkling new website that will showcase our members even better and engage viewers on a whole new level. I’ll keep you posted on our progress