AIBA Membership Survey Results

AIBA conducted our annual membership survey in November and the results are in (read the entire survey here.) Thank you to everyone who took the time to take the survey. We take your answers seriously and use the survey to guide us in the coming year. We also have three award winners drawn from survey participants. Sisters & Brothers, Inc won an additional year of membership, Body Business won a membership upgrade and Texas Ponds & Water won a $50 Gift card to Moonshine Patio Bar & Grill. Congratulations to our winners but we must admit, AIBA is the real winner for having such great members who so generously gave us their time.

The survey proved amazing support for AIBA and all our activities. According to your answers, we are definitely on the right track in providing the resources you need. We appreciate the ‘kuddos’ and ‘good job’ responses. These make us feel fabulous (I secretly read them when I’m still working at 2am) but it’s the constructive criticism that makes us a better organization for you.

Highlights from the survey show that:
79% think that AIBA’s marketing members on social media is valuable (up from 58% last year).
69% have utilized other AIBA members for their business needs. Way to go buying local yourselves!
69% also said they had made valuable connections at an AIBA event and 67% think AIBA events are important or crucial. This shows members are really benefiting from the AIBA Community.
60% said their business has benefited from information received from AIBA (up from 52%b last year).
97% would recommend membership in AIBA to another business. Go ahead a recommend us!

And advocacy is important:
88% say AIBA’s Advocacy is important to crucial.
87% are satisfied with AIBA’s advocacy or want us be more Vocal for Local.
60% say our advocacy has benefited their business (up from 54% last year).
51% are dissatisfied with city council.
87% volunteered to be active in our new advocacy program.

There’s always room for improvement and members made the following suggestions:
Members want more promotion of services and B to B businesses. We’re on it.
Sometimes the sound could be better at restaurant events. We’re looking into obtaining a small portable sound system (any member who can help with this?)
You’re looking for more information on business regulations and local opportunities to grow your business. Watch for the new AIBA HUB coming soon where you’ll find all the latest info.
More events in North Austin—help us find great locations and we’re on it.

There is a wealth of information in the survey that we will be acting on throughout the year. Thank you respondents for all your guidance.